.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, when accustomed to running into billions in equity capital each year, have actually brought up nearly $360 million until now this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That decline results from market concentration, heightened regulative stress, and also economic uncertainties.ADWEEK spoke with 5 VCs that remain to acquire adtech companies, even with these difficulties, concerning what they are looking for and what they stay away from. Perhaps unsurprisingly, these real estate investors are targeting options in privacy-focused technologies and industry-specific areas such as linked television.